I designed my Empowerment Collection’ at the end of 2019. I wanted to design a permanent range that is ongoing + not following the fashion seasonal calendar. And this is it. ‘The Empowerment Collection’ was launched to trade at Showcase/Creative Island in January 2020. USA shops & Irish shops loved it.
5 colours | 10 words | Silk Square
The ‘Empowerment Collection’ has been designed as a talisman, a token of affection, a gift to others or yourself – to someone who needs to be reminded how loved, strong, brave, extraordinary or empowered they are. They are a new size scarf for the label 60x60cm & a new price point €65.
“Set forth no limits, keep in mind that your potential is boundless.”
“Loving yourself starts with liking yourself, which starts with respecting yourself, which starts with thinking of yourself in positive ways.”
“Be brave. Take risks. Nothing can substitute experience.”
“People do not decide to become extraordinary. They decide to accomplish extraordinary things.”
“Empowered women, empower women.”
The Irish version scarves come with a little translation card showing the meaning in English:
Láidir (strong person)
Duine ar leith (A person apart/a remarkable person)
Éifeachtach (forceful/significant/powerful/highly capable)
You can see Irish Country Magazine piece about it here